About Us
Deep search knowledge, grounded in how businesses actually work.
In-house experience with major brands including Best Buy and Aritzia means that we have deep expertise in building, optimizing, and driving sales through large-scale retail platforms.
Strategic, custom solutions for a wide range of B2C and B2B businesses, from audits and remediation to content systems, analytics, and long-term organic growth.
Active experimentation with AEO, GEO, structured data, AI citation patterns, and the emerging relationship between traditional rankings and generative discovery.
We take a step back and analyze your analytics to see what really drives growth for your brand and what’s not working. Marketing fundamentals matter to us.
The founder
Brian O’Connor
Founder · SEO & AI Search Strategist
Brian founded Cedar & Harp to give growing brands direct access to senior search expertise.
Born and raised in Ireland, Brian moved to Canada more than a decade ago and now calls Vancouver home. He has spent over 15 years working across digital marketing and e-commerce, helping brands become easier to find, easier to understand, and better equipped to turn visibility into growth.
His career spans in-house roles with major brands including Best Buy and Aritzia, agency work across varied client portfolios, and hands-on consulting with teams navigating technical SEO, content growth, and AI-driven discovery. That mix gives him a practical understanding of both the strategy and the reality of getting work shipped inside a business.
Brian’s approach is analytical but decidedly human. He likes clear explanations, useful evidence, and knowing why a recommendation matters before asking a team to act on it. When he is not deep down the rabbit holes of AI Search or testing growth tactics, he is usually training Brazilian Jiu-Jitsu.
Brands Brian has worked with
